Israel explored Orri mandarin market

Israel sees an opportunity to develop exort of its Jaffa Orri mandarin variety in China, the country that lays claim to being the world’s number one easy-peeler producer. Israel’s Plant Production and Marketing Board has identified China as a target market for Israel’s Jaffa Orri mandarin crop.

“It has always been our intention to develop the Chinese market. We think it is a very important market for our products and Jaffa Orri is a new product in the Jaffa Family…” Tal Amit.

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Jaffa Interview

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