Israel sees an opportunity to develop exort of its Jaffa Orri mandarin variety in China, the country that lays claim to being the world’s number one easy-peeler producer. Israel’s Plant Production and Marketing Board has identified China as a target market for Israel’s Jaffa Orri mandarin crop.
“It has always been our intention to develop the Chinese market. We think it is a very important market for our products and Jaffa Orri is a new product in the Jaffa Family…” Tal Amit.
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