“Five to seven years ago, Europe was 90% of Israel’s citrus exports,” said Tal Amit, Director of the Citrus Division of Israel’s Plant Production and Marketing Board, during a presentation earlier this month at the Asiafruit Congress in Hong Kong. “Nowadays, Europe is only about 72 to 73%. We are focusing more and more on the Asian market and also the North American market.”
Amidst this shift, China has been a big growth point. Israel’s exports of citrus to China increased 410% by volume over five seasons from the 2013/14 season through the 2017/18 season, rising from 2,285 tons to 11,641 tons, according to statistics presented by Amit. In 17/18 China accounted for 7% of Israeli citrus exports, making it the fourth largest national market for Israeli citrus behind France (29% of total export share), The Netherlands (9%), and Russia (8%).
Read more in the following article published along Asia Fruit Logistica show