News

Israeli Citrus Exports to China up 410% Over Last Five Seasons

“Five to seven years ago, Europe was 90% of Israel’s citrus exports,” said Tal Amit, Director of the Citrus Division of Israel’s Plant Production and Marketing Board, during a presentation earlier this month at the Asiafruit Congress in Hong Kong. “Nowadays, Europe is only about 72 to 73%. We are focusing more and more on […]


Read More

100% Biological Control for Orri Jaffa Mandarin Farmers

Environmental Orri Jaffa farming has been taking strides and can now be 100 per cent biologically controlled. One of the biggest challenges to citrus growers is the Mediterranean fruit fly (Medfly), which increases in number in farmed orchards as the fruit deteriorates.To counteract this, Israel’s Plant Production and Marketing Board (PPMB) has announced the launch of Orri […]


Read More

Jaffa Orri campaign to focus on consumers this year

  The Jaffa Orri mandarin campaign has begun. “This year the campaign will be more targeted in three big markets, China, France, and Japan”, says Tal Amit, head of the citrus sector at Israel’s Plant Production and Marketing Board. “We have doubled the budget, most of which is going to the Chinese market.” “The growth potential in […]


Read More

Orri Jaffa Mandarin Gets Sustainability Support

The Plant Production and Marketing Board of Israel is helping farmers of the Orri Jaffa mandarin to grow better, safer Orri Jaffa fruit. The support will help Orri Jaffa meet the rapidly growing demand for its branded mandarin. Israel’s climate is typically hot, with minimum rain and water sources. This makes it challenging to grow […]


Read More

Orri mandarins tickle Asian tastebuds

  Your senses are scientifically proven. In the link below you may read research summary, officially published: orri-mandarins-tickle-asia-tastebuds


Read More

consumers in China and Japan are keen to consume Orri Jaffa

Research: Consumers in Asia Prefer Jaffa Orri Mandarins Jaffa Orri Mandarins Where East Meets West New research finds that 73% of Chinese consumers agree that they would purchase the easy-to-peel Jaffa Orri fruit, while 81% Japanese consumers say they would purchase the mandarins (called “Jaffa OR” in Japan). The Plant Production and Marketing Board of […]


Read More

Israel explored Orri mandarin market

Israel sees an opportunity to develop exort of its Jaffa Orri mandarin variety in China, the country that lays claim to being the world’s number one easy-peeler producer. Israel’s Plant Production and Marketing Board has identified China as a target market for Israel’s Jaffa Orri mandarin crop. “It has always been our intention to develop […]


Read More

Tasty Orri Jaffa

Peel, eat, cook – enjoy before it last.


Read More

Jaffa Orri Unable to Meet Increasing Demand in China

Jaffa Orri Unable to Meet Increasing Demand in ChinaToday, Jaffa has become an icon for high-quality citrus fruit from Israel which have once served as a favorite snack for dignitaries such as Queen Elizabeth I. Jaffa Orri mandarins have become a rising star under the Jaffa brand name since its market debut in the early […]


Read More

Jaffa Orri to be branded crown jewel of mandarins for all the right reasons

Of all mandarin varieties out there, one in particular reigns supreme, the Jaffa Orri. Few people realize that Orri started its journey nearly 30 years ago as a collaborative research project by leading citrus breeders and botanists at Israel’s acclaimed agricultural research organization, the Volcani Center.  The results exceeded expectations:  An exceptionally attractive and juicy […]


Read More