Jaffa Orri to be branded crown jewel of mandarins for all the right reasons

Of all mandarin varieties out there, one in particular reigns supreme, the Jaffa Orri. Few people realize that Orri started its journey nearly 30 years ago as a collaborative research project by leading citrus breeders and botanists at Israel’s acclaimed agricultural research organization, the Volcani Center.  The results exceeded expectations:  An exceptionally attractive and juicy […]

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Jaffa Orri Eyes China’s Fresh Produce Market

New way to decrease food waste with easy peeler mandarin Tel Aviv – Following the substantial harvest growth of Jaffa Orri, Israel’s Plant Production and Marketing Board identified the China market as the next target to grow its export in 2017. China is number one grower of citrus worldwide with 20 million tons in 2016, […]

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