News

Orri mandarins tickle Asian tastebuds

  Your senses are scientifically proven. In the link below you may read research summary, officially published: orri-mandarins-tickle-asia-tastebuds


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consumers in China and Japan are keen to consume Orri Jaffa

Research: Consumers in Asia Prefer Jaffa Orri Mandarins Jaffa Orri Mandarins Where East Meets West New research finds that 73% of Chinese consumers agree that they would purchase the easy-to-peel Jaffa Orri fruit, while 81% Japanese consumers say they would purchase the mandarins (called “Jaffa OR” in Japan). The Plant Production and Marketing Board of […]


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Israel explored Orri mandarin market

Israel sees an opportunity to develop exort of its Jaffa Orri mandarin variety in China, the country that lays claim to being the world’s number one easy-peeler producer. Israel’s Plant Production and Marketing Board has identified China as a target market for Israel’s Jaffa Orri mandarin crop. “It has always been our intention to develop […]


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Tasty Orri Jaffa

Peel, eat, cook – enjoy before it last.


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Jaffa Orri Unable to Meet Increasing Demand in China

Jaffa Orri Unable to Meet Increasing Demand in ChinaToday, Jaffa has become an icon for high-quality citrus fruit from Israel which have once served as a favorite snack for dignitaries such as Queen Elizabeth I. Jaffa Orri mandarins have become a rising star under the Jaffa brand name since its market debut in the early […]


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Jaffa Orri to be branded crown jewel of mandarins for all the right reasons

Of all mandarin varieties out there, one in particular reigns supreme, the Jaffa Orri. Few people realize that Orri started its journey nearly 30 years ago as a collaborative research project by leading citrus breeders and botanists at Israel’s acclaimed agricultural research organization, the Volcani Center.  The results exceeded expectations:  An exceptionally attractive and juicy […]


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Jaffa Orri Eyes China’s Fresh Produce Market

New way to decrease food waste with easy peeler mandarin Tel Aviv – Following the substantial harvest growth of Jaffa Orri, Israel’s Plant Production and Marketing Board identified the China market as the next target to grow its export in 2017. China is number one grower of citrus worldwide with 20 million tons in 2016, […]


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